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Ideas Hub

The Ideas Hub is a collection of free, curated articles and tools that help creative leaders foster growth within their organizations. We aim to make the work easier by simplifying complex concepts in relatable ways, sharing real-life examples, and providing the framework for how to turn concepts into reality.

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Finding Your Hedgehog

Reading Time: 6 minutes

The most powerful place to invest your energy is your Hedgehog: the intersection of the work your organization does better than anyone, is most passionate about, and drives support through revenue. This article helps you find your hedgehog.

Strategy Fundraising Leadership

Storytelling as a Fundraising Tool

Reading Time: 7 Minutes

Using storytelling in your fundraising is the single most powerful way to connect people to your mission and raise more money. Follow this framework for finding, crafting, and sharing a story that will give supporters a feeling of empathy.

Fundraising Communications

Fundraising 101: Fundraising from Scratch

Reading Time: 10 minutes

Assertiveness is important for fundraising, but it doesn’t come naturally to many development and advancement professionals. This article outlines a way to create an effective ask that generates donations or support for your nonprofit.


Connecting What and Why

Reading Time: 6 minutes

Changing how you think about your organization will help you change how you talk about it. Focusing on why you do what you do is the key. This article will help you make sure that what you do and how you do it aligns with your overall why.

Strategy Communications Fundraising

Competitive Advantage: Knowing Your Value & Setting Yourself Apart

Reading Time: 6 minutes

The things that make your nonprofit special are assets you can leverage to build community and monetary support. This article helps you identify the qualities that make your organization different and make them work to your advantage.

Strategy Fundraising Communications