An independent coalition of booking agents, artists, and regional performing arts presenters have come together to form a nonprofit organization called Heartland Performing Arts, which will host a new and reimagined booking and presenting conference focused on America’s heartland.
The inaugural Midwest Arts Xpo (MAX) will take place on September 18-21, 2023, in Indianapolis, Indiana.
The launch of Heartland Performing Arts and the Midwest Arts Xpo comes after Arts Midwest announced the pause of future programming on the Arts Midwest Conference in 2021. State consortia leaders gathered virtually after the announcement to discuss options and the future of arts programming. In January 2022, a task force of presenters, agents, artists, and managers were formulated to brainstorm ideas, research city locations, and adapt a new idea for a conference.
To support the work of Heartland Performing Arts, Arts Midwest is giving the organization a one-time grant of $125,000 as start-up funding for the Midwest Arts Xpo (MAX).
For more information about the conference, sponsorship opportunities, and registration, stay connected by following MAX on Facebook, LinkedIn, Instagram, join the e-newsletter list, or visit their website at MidwestArtsXpo.org.