Arts Marketing is Dead: Long Live the Audience

Aug. 31, 2011

On Monday, July 25, 2011 arts marketers and professionals were among the first of Midwest audiences to hear Andrew McIntyre present about the cutting-edge audience segmentation system rapidly being adopted by arts organizations in the UK, Europe, Australia, and New Zealand. This presentation was part of Arts Learning Xchange, our four-year program designed to foster growth in public arts attendance and to identify, develop, and share useful lessons to help arts organizations reach more people in Minneapolis/St. Paul.