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Arts Marketing is Dead: Long Live the Audience

On Monday, July 25, 2011 arts marketers and professionals were among the first of Midwest audiences to hear Andrew McIntyre present about the cutting-edge audience segmentation system rapidly being adopted by arts organizations in the UK, Europe, Australia, and New Zealand. This presentation was part of Arts Learning Xchange, our four-year program designed to foster growth in public arts attendance and to identify, develop, and share useful lessons to help arts organizations reach more people in Minneapolis/St. Paul.