Creating Connection: Research Findings and Proposed Message Framework to Build Public Will for Arts and Culture

Apr. 06, 2015

Creating Connection report cover

Arts Midwest and Metropolitan Group recently launched Creating Connection, a report that details our findings from a national research project conducted in Fall 2014 around public values, behaviors, and attitudes as they relate to arts and culture.

Part of a broader effort to use the social change strategy building public will to make arts and culture a more recognized, valued, and expected part of our everyday lives, this report signals the completion of our first phase of work.

However, there is still much work to be done to achieve our ambitious goals—work that will include engaging diverse, cross-sector leaders in and beyond the arts community in adopting new approaches to messaging and audience development; harnessing the recognized benefits of engaging with arts and culture in our programs and communications; and thinking critically about new ways to overcome the barriers facing our field.

We invite you to join us in this endeavor by reading the report, sharing our work with your members, and colleagues and contacting us with any questions related to our research or upcoming plans.