As part of a national, year-long research study into the intellectual, emotional, and social impact of theatre, national research firm WolfBrown and Theatre Bay Area will conduct a free workshop on October 20th for interested artists and administrators in the Twin Cities.
Measuring Intrinsic Impact: Audience Feedback 2.0
A free workshop with renowned researcher Alan Brown
Wednesday, October 20, 2010 ~ 12:30 to 4:00 PM
Mississippi Room, Coffman Memorial Union
University of Minnesota, Minneapolis
Limited seats are available for this workshop, so pre-registration is required.
What is intrinsic impact? How does audience feedback work now, and how could it work better for artists, administrators, marketers, funders, and policy makers? Why do we do it, who does it affect, and what’s wrong with the current model? What’s coming tomorrow?
Alan Brown and Rebecca Ratzkin of WolfBrown will delve into these issues and then present a new way of looking at audience feedback that goes beyond seat comfort and bathroom lines to measure what had, until now, been considered unmeasurable: how are audiences affected emotionally, intellectually and socially by the art they consume?
Through a mixture of presentation, group activities, hands-on experimentation and peer-to-peer conversation, Brown and his team will lay out the current state of audience feedback and offer a vision of a future where it’s as easy to measure the long-term intrinsic effects of art on audiences as it is to count how many tickets were sold and how much money was made.
This research, commissioned by Theatre Bay Area, is generously supported by the Doris Duke Charitable Foundation, the National Endowment for the Arts, Arts Midwest, the Theatre Development Fund, the San Francisco Arts Commission Cultural Equity Grants, the City of San Jose Office of Cultural Affairs, the California Theatre Network via the California Arts Commission, A.R.T./New York, the LA Stage Alliance, and the Helen Hayes Awards.