As part of its efforts to strengthen arts participation, Arts Learning Xchange, a program of Arts Midwest and Minnesota Community Foundation has selected 14 mid-sized Twin Cities arts organizations to receive the National Arts Marketing Project’s Advanced Training. The National Arts Marketing Project Advanced Training is a comprehensive eight-day curriculum for arts organizations that prepares key staff to effectively collaborate on a long-term marketing approach. Attendees raise their skills to an advanced level, and emerge with a savvy marketing plan. Following their successful participation in the Advanced Training, organizations will receive an Advanced Training Program implementation grant.
Organizations focus on connecting with audiences through marketing
The Advanced Training Program is designed to help arts organizations connect with arts audiences through marketing and earned income strategies. It is aimed at arts organizations whose growth can be stimulated by an infusion of audience engagement and participation marketing skills, research information, and implementation funding. By dedicating themselves to this investment, staff from selected arts organizations learn and practice the skills necessary to strategize and document a comprehensive marketing plan.
The fourteen mid-sized arts organizations with annual budgets between $300,000 and $3 million selected to participate are:
- American Composers Forum
- Forecast Public Artworks
- History Theatre
- Illusion Theater and School, Inc.
- Interact Center for the Visual and Performing Arts
- Lyric Arts Company of Anoka
- Minnesota Fringe Festival
- Mu Performing Arts
- Park Square Theatre
- Pillsbury United Communities/ Pillsbury House Theatre
- Springboard for the Arts
- Theater Latté Da
- Twin Cities Gay Men’s Chorus
The Arts Learning Xchange is brought to Twin Cities arts organizations by Arts Midwest and Minnesota Community Foundation and funded by the Wallace Foundation, which is committed to addressing audience engagement and participation.