Arts Midwest

Properly crediting the Performing Arts Fund

Proper crediting of the Performing Arts Fund and its funders is an essential part of your grant. Arts Midwest encourages grantees to manage their grant effectively for the benefit both of your organization and the arts. The Performing Arts Fund is made possible with funding from the National Endowment for the Arts, Arts Midwest’s member state arts agencies, and other private contributors.

• As a participant in the Performing Arts Fund, your organization is required to fully credit the program and its funders, as outlined below. This crediting must be present in all print and digital materials.
• Failure to comply with the Crediting Requirements will jeopardize your current, as well as future, support from the Performing Arts Fund and Arts Midwest.
• Ensure your marketing department, designers, and other staff creating marketing materials for this engagement have read, understood, and adhered to these requirements.
• You will be required to submit at least three examples of your organization’s crediting as part of your Final Report.
• We are happy to review your print or digital publications for proper crediting before you go to press or go live. Please e-mail or call the appropriate staff member if you have questions or concerns.
• If you are unable to meet these requirements in any of your print or digital materials, please e-mail or call the appropriate staff member to discuss your options.

Credit Line & Required Logos

Credit line

This presentation is supported by the Performing Arts Fund, a program of Arts Midwest funded by the National Endowment for the Arts, with additional contributions from [your state arts agency], General Mills Foundation, and Land O’Lakes Foundation.

• Do not alter or abbreviate the credit line in any way.
• Font size for the credit line should be consistent with the majority of the type in your materials and, generally, not smaller than 10-point type.

Logos

You are required to include logos for Arts Midwest, the National Endowment for the Arts, and your state arts agency in your print and digital crediting. Download logos.

• Be sure to include all three logos at all times.
• Arts Midwest, the National Endowment for the Arts, and some state arts agencies have updated or changed their logos in the past few years. Please verify that you have the most current version before going to print.

The full credit line (see above) and the three required logos must be included on:

• Printed performance programs (on title page)
• Your Web site (on all appropriate pages)
  • Note: Be sure to print your Web crediting while the page(s) are still live, so you can include them with your Final Report.

The full credit line and the three required logos should also be included on the following, as space allows:

• Season brochures (preferably on the page or section about the specific engagement supported by the Performing Arts Fund)
• Postcards
• Posters
• Press releases
• Web site event calendars
• Newspaper ads
• E-marketing materials and newsletters
• Announcements and invitations
• Newspaper and magazine articles
• Any other print or digital materials

Additional guidelines & information

• When referring to this program on a funders list, please credit it as “Arts Midwest’s Performing Arts Fund”. This short version may not take the place of the full program credit line in any other instance.
• Don’t forget to keep or print a copy of all print and digital crediting to send with your Final Report.

Examples of Appropriate Crediting

Take a look at how past grantees have adhered to the credit lines in various types of print and online publications. [2.8 MB PDF]