Metro-wide Forums
Metro-wide forums are free and open to the public. Sign up to receive email announcements about future events.
Past Events
The Art of Evaluation: Reflective Learning Loops
As an interactive workshop, you will learn from three peers who have invested significant thought and time into development evaluation protocols. You will begin to develop your own questions and processes for incorporating learning and reflection cycles within your organization. Read more…
Invisible or Remarkable? – Thursday, September 8, 2011
Seth Godin will discuss arts marketing – including how to get attention, tell the right story, and deliver remarkable products and services – in his keynote address Invisible or Remarkable?
Godin will deliver the keynote address at Arts Midwest’s Midwest Arts Conference Plenary Luncheon in partnership with Arts Learning Xchange. Read more…
Arts Marketing is Dead: Long Live the Audience – July 25, 2011
Andrew McIntyre, Principal Consultant and co-founder of Morris Hargreaves McIntyre on the industry’s evolving relationships with audiences and on the future of segmentation. Read more…
The Power of Data: Big Lists – May 20, 2011
Arts and Cultural Community Databases (sometimes referred to as “Big Lists”) are collaborative programs that many cities have developed to make audience development initiatives better informed and more effective while saving time and money.
“Big List” organizational and funding models vary widely from community to community. Come hear from the nation’s two leading providers of these services – Enertex Marketing and TRG Arts – share their experience-based insights, then engage in a community conversation to discuss whether a Big List is right for the Twin Cities arts and cultural community. Read more…
Can You Hear Me Now? How to stand out in a crowded consumer climate – November 5, 2010
Local corporate marketing professionals, including Mark Addicks, Vice President of Marketing at General Mills and Fred Haberman from Haberman, shared experiences and knowledge of how consumer behavior influences their branding and marketing strategies. Deborah Obalil, consultant and former arts manager, moderated and related these corporate examples to the arts industry. Read more…
Are You My Audience? – July 15, 2010
What is arts audience research and why is it crucial to your organization? Sunil Iyengar, Director of the Office of Research & Analysis at the National Endowment for the Arts offered insight as to the characteristics and trends of arts audiences nationally. Andi Egbert, Research Associate at Wilder Research, a division of the Amherst H. Wilder Foundation, supplemented that data and brought the conversation to a local level based on research conducted by Minnesota Compass. Deborah Johnson-Hall, Owner and President of Johnson & Associates Marketing, Inc. in Chicago provided some tips gathering information from arts audiences in the form of surveys and psychographic information. Read more…
Technology and Engaging Audiences – November 17, 2009
More than 190 Twin Cities arts community representatives joined panelists, Chad Bauman, Director of Communications from Arena Stage in Washington, DC, along with Ryan French, Director, Marketing and Public Relations and Robin Dowden, Director, New Media Initiatives, both from the Walker Art Center in Minneapolis for the fall Arts Learning Xchange forum. Read more…
Ben Cameron – July 16, 2009
Nationally-recognized arts leader and grantmaker, Ben Cameron of the Doris Duke Charitable Foundation, spoke to Twin Cities arts organizations for the first arts learning Xchange forum. His speech focused on partnership, collaboration, and change in a constantly shifting funding environment. Read more…
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Questions? Call Arts Learning Xchange staff at 612.238.8050 or email at ArtsLearningXchange@artsmidwest.org.
