Technology Tips
Whether these are tips or old tags depend on you and your organizations’ current technological IQ and usage.
- Be ready to fail many times before you succeed—a test strategy is valuable when launching new distribution.
- Develop a multitude of creative ways to get people’s permission to capture email addresses.
- Use Pitch Engine to create and share Social Media Releases (SMRs) and embed videos, links, and mp3s. http://www.pitchengine.com
- Don’t get rid of your brochure or direct mail campaign; these still have a place in your marketing plan.
- Put flip video camcorders into the hands of your artists.
- Know who Seth Godin is. Each of his books on marketing is a best seller, including Tribes: We Need You to Lead Us. http://www.sethgodin.com
- Have an exit strategy for Facebook as the momentum moves on to another site or situation, as it did with MySpace.
- Use a free wiki host to establish a project website enabling people in different locations, such as on boards or in partnerships, to share and exchange reports, stories, and images, and to do collaborative authorship.
- Youth-i-fy your staff and volunteers to include savvy young people less likely to see blogging as a chore.
- Prepare for controversy in blogging and other user-generated material that’s associated with your organization by having clear goals and explicit content guidelines.
- Try Google Alerts and Analytics to gain data on the success of your WWW visibility efforts.
- Find ways to pull Facebook friends and other social media connections into your own database through contests and other events.
- Adapt your organization’s website to enable good viewing of your mobile site.
- Check out Drexel University’s Marketing Study, Peer-to-Peer and Viral Marketing, 2007. http://www.slideshare.net/bencamp/peer-to-peer-marketing-drexel-presentation
