Forecast Public Art
About
Forecast Public Art exists to strengthen and advance the field of public art––locally, nationally, and internationally––by expanding participation, supporting artists, informing audiences, and assisting communities.
Marketing Initiative
Forecast’s plan revolves around the effort to improve communication with constituencies for each and all of its three main programs: Public Art Review magazine, an annual Minnesota grant-giving program, and public art consulting services.
Highlights, 2010-12
During the first year, Forecast enhanced its capacity to maintain and use information to reach its constituencies through an improved database system (Sales Force). In addition to enabling more effective marketing of products and services, the database project will impact many other aspects of the organization. According to Forecast staff, the database is “a legacy effort –– a vessel in which all the history of the people we know and work with is stored.” Using a consultant and input from the Board, staff also worked on concepts for a stronger Internet presence. This resulted in schema for two linked websites, an improved one for Forecast and another for its Public Art Review’s online companion publication, which will require a different template than the organization’s
main website.
Marketing Activities, Year Two
- Proceed with finalizing the job description and filling a newly created position of
Marketing Director. - Hire a designer to build the new websites.
- Create and implement a plan to capitalize on Forecast’s success stories and market Forecast to a range of constituencies, including individual donors. (This will occur under the direction of the new Marketing Director, in consultation with the Marketing Committee, Forecast’s Development Director, and other staff.)
- Set, achieve, and report out on various income-generating goals, a process enabled by the new database system and staff dedicated to development and marketing.
